Our Story

NZ Brand FITNIT was first established in January 2015 by owner Jamie Best.

Fitnit is a brand designed to help woman develop their confidence and self esteem.

Prior to establishing FITNIT I was a Police officer in the NZ Police for almost 8 years. I attended daily incidents of Domestic & Family violence and saw many woman who were beaten up and injured from becoming Victims in these situations.  It was clear that many of these Woman had little to no self esteem so I developed FITNIT a brand to stand for helping woman develop themselves through exercise and fitness.

Alongside FITNIT I run a business called MAD FIT which stands for Mum & Dad Fitness this is where we run daily workout sessions for local mums and dads to network and develop their confidence even further.

I believe that all woman should be able to feel great when working out so I have designed FITNIT to cater for all shapes and sizes from size 6 -22 I have also removed labels like XL and replaced our labels with confidence building labelling like Cute Curves & Cuter Curves etc.

FITNIT is designed to install confidence in all who wear it by being HIGHER waisted , squat proof & with detailing that ensures every shape and size looks flattering and feels great when wearing it.

If you are wearing FITNIT you can be assured that your rocking a quality NZ designed brand that represents a support network of woman building each other up and supporting one another.

Jamie @FITNITNZ  fitnitclothing@gmail.com